Apollo Kindness
The nine principles
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Kindness to Self

Support the well-being, psychological safety, dignity, reflection and restoration of healthcare professionals.

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Kindness to Families and Caregivers

Kindness to Families and Caregivers Include families respectfully, communicate with clarity, and recognise the emotional and cultural context of care.

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Kindness to Colleagues

Promote mutual respect, constructive engagement, teamwork and psychological safety across roles and disciplines.

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Kindness to Patients and Those Served

Protect dignity, listen attentively, respond with empathy, and respect the person behind the illness.

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Kindness in Communication

Use clear, honest, respectful and reassuring communication that eases anxiety and builds trust.

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Kindness in Decision-Making

Kindness in Decision-Making Bring ethical reflection, fairness, transparency and human impact into clinical and organisational decisions.

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Kindness in Systems and Processes

Design policies, workflows, environments and incentives that make humane interactions easier.

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Kindness to Communities

Recognise healthcare institutions as social stewards responsible for equity, trust and community well-being.

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Kindness to the Unseen and the Unfamiliar

Extend respect to visitors, support staff, and people whose needs or contributions may be less visible.

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Ready to Put Kindness Into Practice?
Take the pledge and join a growing community committed to making kindness a consistent part of everyday healthcare.
Sign the Charter
A Small Commitment. A Meaningful Difference
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Build a Kinder Culture

Encourage kindness, empathy and respect across your organisation.

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Create Positive Impact

Turn simple everyday actions into meaningful experiences for people.

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Join the Movement

Become part of a growing community committed to kindness in healthcare.